Starting as an accessories and t-shirt brand, Always Do What You Should Do have started creating skateboard decks and are building up a healthy team of London based skaters. The brainchild of Nick, Always was born when Nick was sharing one room with two New Zealand mates. This humbleness that birthed the company has been maintained seeing Always start campaigns such as the goma project which see’s the brand raise awareness and help fund the surf scene in North Kivu’s capital.

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