POETS by Gino Iannucci - Originally started as an independent skate shop in his Long Island hometown, he shuttered the store in 2012 because he couldn't give it 100 percent. The name came from Poets Corner, a part of the neighborhood where the blocks are named after poets. Since its revival as a clothing brand, POETS draws inspiration from Gino's childhood with Long Island influences, TV shows he watched as a kid and ice hockey graphics.

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