Polar Skate Co. is the work of mastermind Pontus Alv. Its collections feature high quality products predominantly Made in Europe, its team consists of rippers such as Oski, Hjalte Hallberg, Aaron Herrington and Ville Wester. Polar Skate Co. has developed from a small European skateboard brand into an internationally renowned brand with fans on every continent. Their most famous product today, the Big Boys Jeans, is always sold out within minutes and is also worn by skateboarders such as Deedz and Ishod Wair who are not riding for Polar. Inspire others to inspire themselves.