Rassvet (PACCBET) is a community of likeminded Muscovites bringing a new energy to the fashion, art, skateboarding & music scene in their city and worldwide. This new generation of creatives work closely together to cultivate various projects with the objective of bringing their vision of modern Russia to the world. The word Rassvet, meaning “sunrise”, illustrates this community’s common desire to highlight a new dawn in Russian youth culture. Founded in 2016 Rassvet is a brand making their way into the skateboarding industry. As implied by its name, the brand is dedicated to representing and exploring the style and language of a new generation of young Russian rebels through distinctive re-appropriation and re-engineering of skatewear classics.
Rassvet strongly opposes the Russian war against Ukraine: “Given that Rassvet is a brand that originated in Russia, it’s important for us to express our opinion about the current situation and to clearly state that the whole Rassvet team strongly condemns the actions by the Russian government against Ukraine. Skateboarding is a passion that has brought people from all around the world closer to each other. Our goal from the very beginning was to represent the new youth of Russia, a rassvet (dawn) for a brighter future. The main thing that keeps our brand alive is that we truly believe in international friendship – whether born in Ukraine, Russia, France, USA or anywhere else in the world, our whole team stands together against this war.”